Shinhan BNP Paribas Asset Management has disposed of the simple product-centered business model and is pursuing a customer-centered business model through the development of products in non-traditional fields. In terms of investment style, it provides various investment solutions to customers by having diverse products that range from the growth model, value model, small model, absolute profit model, etc.

Sales of R-QFII products

stock forms : krw 1,006 milion

small shares : krw 637 milion

bond forms : krw 1,500 milion

convertible bonds : krw 175 milion

Applied for the R-QFII Quarter for the first time in the industry and introduced products

In order to provide various investment opportunities in China to customers, Shinhan BNP Paribas Asset Management acquired the R-QFII license for the first time in Korea in October 2014, and acquired a quota of CNY 3 billion in November. Unlike the previous QFII (Qualified Foreign Institutional Investor), R-QFII is a policy that enables investments in China without the process of currency exchange. The introduction of various products in the forms of stock and bonds, as well as in other mixed forms, provides customers with investment opportunities in China. Through its differentiated strategies, such as the a special team that operates R-QFII bonds and the recruitment of native bond operating manager, Shinhan BNP Paribas Asset Management will consistently introduce and operate various products while leading the R-QFII sector in the investment industry.

Diversification of investment strategies

Shinhan BNP Paribas Asset Management has not only improved its existing product investment strategies so that investors will be able to accomplish their investment goals, but it also has introduced and is developing alternative strategic products. First, for improving existing product investment strategies, it introduced a corporate governance fund last May and invested approximately KRW 150 billion, improving the corporate governance and investment opportunities on the market. Apart from these items, it worked with BNPP IP (BNP Paribas Investment Partners) to provide various products in order to deepen and expand foreign networks.
Furthermore, as part of the effort to develop alternative strategic product, Shinhan BNP Paribas Asset Management has introduced anticipative products that fit customers’ needs and market conditions. It has been discovering new projects, such as investing in foreign real estate, and investing in a top Japanese solar energy corporation for the first time in Korea.

In terms of structuring, BNP Paribas Asset Management launched a synthetic ETF that creates profits for customers by establishing various trade networks. Also, it is discovering new projects, such as investing in foreign real estate. Shinhan BNP Paribas Asset Management is making its best efforts to realize of creative finance.

Shinhan BNP Paribas Asset Management donates a portion of Shinhan BNPP Tops Beautiful SRI fund as social contribution funds. With this fund as the resource for investment, it is receiving support from the Ministry of Patriots and Veterans Affairs and is consistently hosting a Compassion Finance Economic Camp for low-income children from families of merits, which provides financial and economic education that ultimately makes positive change in the society.

Shinhan BNP Paribas Asset Management has provided various foreign products, such as international fund of funds, global ETF, foreign bonds, etc. to the markets. Through the Hong Kong branch of the company, it expanded foreign investment assets, such as the Asian Hedge Fund. This achievement has resulted in it being selected for the sixth consecutive time as the most outstanding asset management companies in Korea for institutional investors at the 2014 the Highest Accomplishments Awards given by Asia Asset Management, a professional financial investment journal in Hong Kong.

Shinhan BNP Paribas Asset Management is providing solutions that are customized for customers in order to solidify its position in the retirement pension market. By launching a principal-guaranteed Equity Linked Fund (ELF) and a structuralized fund, it has acquired characteristics that are different from previous products that simply provided a predetermined interest rate. It attempts to develop solution funds in order to alleviate uncertainties in the market since investment objectives and expected profits vary by customer. Thanks to these efforts, the size of the pension trust has doubled in a year.